Restart Your Engines and Find New Clients
“Revving up the engine that may need an overhaul can be as easy as just turning a key”
AG
The Top Ten Keys to Gaining Ten New Clients in a Women’s Only Facility
1. Ask the number one question, “What do you hope for this time around?”, when in conversation with all members, new to the club, in your classes and on the workout floor. Women join with an undying sense of that all the answers to their needs will be found in one of your services. You must be able to pull this thought pattern out of all conversations. You have to be willing to ask……” what are you hoping you will achieve this time around……..”
2. Offer a menu of services that can be addressed, displayed and marketed. Be specific and move away from just offering Personal Training. Be exact about the dates that your Boot Camp will run monthly, be exact about the time when you do assessments, show the entire club your consultation schedule; the front desk, the sales managers and weekend employees. All trainers should be willing to design specific programming for a ten pound loss, a twenty pound loss, how to train for a marathon and how to lose the baby fat, when working in a women’s only facility. Women will buy a specific program, will go for the catchy name and will purchase if there is a purpose, rather than just jumping at what they have always thought was an added expense……Personal Training.
3. Put a deadline to sign up on every piece of marketing. Women need a deadline and a sense of urgency. Remember, without a deadline there is always someone else in the family who deserves it or something else that will creep up. DEADLINES are your friends!
4. Post monthly testimonials from your aggressive clients Post them regularly and get the members in the habit of visioning themselves as the next winner. Without posted testimonials no one really know what your service can do for them. The old “wall of fame’ remains the best way to market your services in the Women’s Only facility.
5. Each and everyday wear a name tag with an inspirational message on it. Send the message on line to all clients daily and post on your social networking sites. Some will use a fitness tip in the same way.
6. Be seen working out daily in the Women’s Only facility . Tell all about your goal and build lasting relationships by asking a new member to workout with you each and every day. Pull someone from the floor or the cardio deck and have at it. They will buy from you!
7. Design an exercise of the day and give it to the staff for two weeks straight. You will become the expert of the club in no time.
8. Create a flyer or menu to put in all new member packets at your club. Create a start up coupon and offer the first session free. Some will offer the first and last sessions free on large packages and use those as professional assessment. Do not offer a discounted session. The added assessments will allow you time to hand out a report card, adding value and inspiring the member to purchase more.
9. Post a large sign in the Group Fitness room and locker rooms stating that you are now opening sessions and increasing hours that you can take on clients. Be specific about which hours you are adding and list them with a sign up area attached. Most will want to be part of a growing business
10. Create attractive folders or files for the clients. Teach the client to check in daily and see if you have left information for them. This is the best place to have fitness tips. Birthday cards, coupons and flyer about new programs you are starting. It make the member feel as though they have a VIP status and are getting the information first hand, not just like any other member in the Women’s Only facility.
